Velocix Multiscreen Advertising builds on the Nokia Velocix Personalization Platform, which collects individual viewing information and presents it to an ad decision server to improve the relevance of every ad. The advanced tracking captures every single viewing experience, determines whether an ad reaches its intended target viewer and delivers that data to you, to demonstrate value for ad buyers.
The Velocix Multiscreen Advertising solution supports a variety of ad decision servers; this allows you to select partners to be part of a multi-vendor, best-of-breed, cloud-based infrastructure.
Sam Rosen, Managing Director and Vice President, ABI Research, said, “Nokia’s innovative targeted advertising solution is architected to help operators optimize the monetization opportunities resulting from the consumer shift to on-demand and IP content, without further straining the network delivering video content. The solution’s network-centric architecture works with existing devices and applications, while its flexibility allows it to address a variety of complementary