Customer Experience Management
Use CEM to create value for your customers and your business
Nokia Customer Experience Management (CEM) solutions can help you seize new business opportunities, operate more efficiently, and ensure that customers get maximum value from your services.
Our solutions extend a holistic approach to CEM across the fixed and mobile domains. They let you combine end-to-end experience management with solutions that turn CEM insights into action at individual touchpoints. With our solutions, you can:
- See and manage the customer experience across every touchpoint
- Create personalized marketing campaigns based on the way customers use your services
- Make your processes customer centric by integrating CEM with core operations tools
- Build better experiences around customer care and device management – a critical touchpoint for customers
- Enhance the billing experience by supporting real-time rating, charging and mediation capabilities
- Use network and device data to support automation and actions that optimize the customer experience
Create a lasting impact
Traditional CEM use cases focus on addressing the business problems of specific service provider organizations. Providers measure the business value of these use cases based on the direct and immediate benefits they provide to marketing, customer care, or engineering organizations.
Our solutions help you do more with CEM. For example, they can help you create B2B sales opportunities, predict experience scenarios to power marketing campaigns, or deliver proactive customer care. These capabilities can provide direct and indirect benefits – and lasting value to you and your customers.
Create new ways of working
We use our solutions and expertise to help you redesign processes, organizations, and tools around CEM. With our support, you can align the efforts of commercial and technical teams, support new customer-centric processes, and achieve greater levels of automation.
Our holistic approach lets you give all stakeholders access to the same CEM data set. Commercial teams no longer have to wait to get the data they need. They can use the same tool – and speak the same language – as your technical teams. This alignment will help you address customer issues much more quickly and create great customer experiences.
Why choose Nokia for customer experience management?
Build a CEM solution that’s right for your business
We offer an extensive library of off-the-shelf use cases based on our work with service providers around the world. We can help you deploy a solution that benefits you and your customers.
Create the best outcomes for every customer
Our technologies let you combine customer-centric processes with automation. They ensure that you always take the right CEM actions at the right times.
Reduce OPEX with proven solutions
Our CEM solutions have enabled our top 10 customers to save more than €2 billion over the last 10 years. They can help you save, too.
Secure success by working with a CEM market leader
We serve 40+ customers with our award-winning CEM on Demand solution and 300+ customers with our care and device management solutions. And we’re #1 in market share for fixed and mobile device management. Our proven solutions will help you reduce costs and deliver exceptional experiences.
Discover our CEM portfolio
Our portfolio includes technologies for real-time analytics, predictive marketing and customer care, device management, billing, and service operations. It provides all the tools and insights you need to build a complete CEM solution.
#NokiaCEM for @Nokianetworks
Nokia can help you extend a unified approach to CEM across the mobile and fixed service domains. Our CEM portfolio combines our award-winning CEM portal with market-leading customer care and device management platforms and proven solutions for specific touchpoints. It can help you use CEM to streamline your operations and create value that has a lasting impact on your customers and your business.