Elevate your Carrier Wi-Fi with customer care
Many service providers leverage carrier Wi-Fi to differentiate their services from the competition. Take a look at how using Nokia Customer Experience Management can help you fully capitalize on the carrier Wi-Fi advantage.
Carrier Wi-Fi: What it means for your network
The carrier Wi-Fi market is evolving rapidly. More than 70% of the wireless traffic is hitting smartphones and tablets via Wi-Fi. But what are the implications for your network?
Accelerating and scaling Carrier Wi-Fi
Network operators can engage with Wi-Fi to better exploit Wi-Fi economics and service advantages.
Wi-Fi hotspots offer low-cost, high-capacity connections to the Internet, cloud-based applications and storage. But public Wi-Fi access can be complicated. Users face a jumble of hotspots and need to keep track of multiple passwords. Wi-Fi connections often lack security or require additional billing.
With the Nokia Carrier Wi-Fi solution, connecting is easy. We are extending high-speed mobile broadband services across both cellular and carrier Wi-Fi networks. Subscribers can access Wi-Fi automatically to stay on their service provider's network; or they can roam between a cellular network and residential, privately- and publicly-owned carrier Wi-Fi networks and hotspots with the complete peace of mind that these connections are secure.
Fixed, cable, and mobile service providers miss out when subscribers access competitors' Wi-Fi networks or public hotspots. They lose opportunities to offer new services and bundle offers. And they no longer control the customer experience to provide the right level of customer care.
With the Nokia Carrier Wi-Fi solution, users move seamlessly within a service provider's network and enjoy a single, seamless wireless experience. By keeping customers connected, providers increase their opportunities to address customer concerns and offer personalized and bundled services. This helps them attract and retain customers, as well as increase their revenue potential
Subscribers want broader wireless coverage, increased security and affordable roaming fees. Service providers want to find more ways to make money and add capacity and coverage. But they still want to manage costs.
With the Nokia Carrier Wi-Fi solution, service providers get a new wireless broadband service without the high cost of licensed spectrum. They get increased network coverage and capacity. And they get simpler network introduction by connecting with our Wi-Fi ecosystem of access point vendors. The Nokia Carrier Wi-Fi solution opens new revenue channels for retail and wholesale models, and enables service providers to bundle services to make them more attractive.
Accelerate Carrier Wi-Fi deployment
Nokia Wi-Fi Professional Services provide operators a cost-effective, low-risk carrier Wi-Fi deployment option. We operate as a single trusted partner who can handle all aspects of the multi-party project. We can identify prime hot spots, and help with site acquisition/installation, network integration and validation, and more.
Leveraging Bell Labs innovation and tools, the team provides a full suite of project management services that spans business consulting, network design, integration and OSS/BSS implementation, as well as post-deployment support. We work with customers on all sizes of projects - from large-scale, long-term roll-outs to on-site event day support for special activities.
With Wi-Fi Professional Services, the operator has one Nokia number to call for all support needs.
Wi-Fi Professional Services span all Nokia Carrier Wi-Fi solution components, as well as partner access points, captive portals and OSS/BSS platforms. Services are available independent of network element choices.
Offer customers secure Wi-Fi in homes, offices, communities and public hotspots. Bring a safe, simple and seamless mobile experience to customers wherever they are.
Service providers are searching for cost-effective ways to deliver a more complete and satisfying wireless experience.
Our multi-standard femto and metro cells help service providers use integrated Wi-Fi access to increase coverage and capacity across 2G, 3G and 4G/LTE networks. Service providers can improve their mobile offers and make subscribers happy — all while keeping costs in check.
The Nokia Carrier Wi-Fi solution can help fixed and cable operators, too. For example, it can enable them to pursue new revenue by offering wholesale Wi-Fi access. Or it can allow them to expand into the wireless market without investing in spectrum or a full wireless infrastructure. By embracing Wi-Fi, operators can offer enhanced bundles that satisfy customers and secure their loyalty.
A seamless mobile experience
To sustain quality of experience, providers need solutions that can seamlessly shift customers between cellular and Wi-Fi. The Nokia Carrier Wi-Fi solution provides secure and trusted carrier Wi-Fi access — automatically — to the best possible network, ensuring an optimal experience at all times.
By incorporating a WLAN Gateway, the Nokia 7750 Service Router (SR) builds on capabilities that have made it an industry-leading IP service edge platform.
- Provide seamless access, authentication and subscriber management
- Easily integrate between Carrier Wi-Fi hotspots and network and operational infrastructures
- Support exponential growth with increased scale and capacity
- Manage QoS for individual service packages
The Nokia Customer Experience Management (CEM) user service assurance and customer care is of the upmost importance in maintaining and retaining your customer. Nokia CEM provides the combination of direct control over every device, aggregation of all session data for performance management, analytics of user application behavior and new levels of customer care featuring personalized quality of experience in a multi-device environment. The operator that delivers a high quality customer experience builds customer loyalty, which generates up-sell opportunities and attracts new customers.
Nokia CEM encompasses both service enablement and management. It has the ability to rapidly identify and resolve issues through agent-assist and self-assisted care channels. Using device and Wi-Fi analytics, the operator can also proactively resolve issues before they impact a customer.
Ecosystem simplifies Wi-Fi introduction
We continue to expand our ecosystem program with Wi-Fi access point industry leaders to ensure easy operator deployment and an interoperable end-to-end solution.
Articles and Blogs
- Managing Carrier Wi-Fi Customer Growth
- Securing Ultra-Broadband Mobile Access With An IPSec Security Gateway
- 7750SR WLAN Gateway
- Wi-Fi Professional Services