Cognitive Analytics for Crowd Insight

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Cognitive Analytics for Crowd Insight

Opening up new revenue streams by analyzing the movement of people through time

Nokia Cognitive Analytics for Crowd Insight provides data on where people come from, how long they stay, and where they are going next. Combined with information on other socioeconomic behavior, this dynamic, real-world data brings great value to real estate, retail, transportation, finance, marketing, and travel and tourism organizations.

Accurate and precise data with full coverage

Cognitive Analytics for Crowd Insight combines our comprehensive telecom data experience with our deep expertise in data science and advanced analytics. Our data analytics improve your understanding of the movement patterns of people.

Self-service and customized reports

Our self-service and customized reports bring public and crowdsourced information together with data sourced from operator partners around the world. We provide comprehensive, unbiased coverage of populations while stringently securing personal privacy.

Cognitive Analytics for Crowd Insight supports use cases that address the needs of different verticals:

Retail

Maximize your business potential by understanding who visits or passes by your stores and where they go next. With Cognitive Analytics for Crowd Insight, you get data that helps you deliver better targeted marketing programs, pricing, and promotions. You also get facts that let you answer questions that are essential to your retail business:

  • What are the movement patterns of people in my area?
  • What other retail outlets do my shoppers visit?
  • How is my retail outlet performing relative to its potential?
  • Which area or mall should I target next?

Travel and tourism

Make fact-based marketing investment decisions with accurate knowledge of who your visitors are, when they come, and what they like. Fine-tune marketing promotions using direct visitor behavior data.

With Cognitive Analytics for Crowd Insight, you get answers that can help you attract more visitors:

  • Where do my visitors come from?
  • What do they do when they get here?
  • Where do they stay?
  • How long do they stay?
  • What do the demographics look like for my visitors?

Out-of-home media

Maximize campaign performance by using accurate and objective information on the number, demographics, and behavioral characteristics of people exposed to your ads. Get more value from out-of-home media by understanding where, when, and how best to reach the most potential customers.

Cognitive Analytics for Crowd Insight provides answers that can help you measure the success of your campaigns:

  • How many people and what demographics were exposed to my ads?
  • How many of those people and what demographics subsequently came to my store?
  • Where do they stay?
  • How long do they stay?
  • What do the demographics look like for my visitors?

Transportation and urban planning

Optimize transportation investments using facts about how people move within specific regions. Develop sustainable urban planning strategies using movement characteristics and historical data.

Cognitive Analytics for Crowd Insight delivers answers that can help you improve infrastructure planning and service delivery:

  • How do people move within a specific area?
  • How do people travel between home and work?
  • How can we optimize transportation plans?
  • What are the optimal schedules and capacities for buses and trains?

Our solution provides actionable insights about the movements of people who are relevant to you. These insights help you make intelligent business decisions.

With Cognitive Analytics for Crowd Insight, you can:

  • React faster to the dynamic market
  • Optimize sales, marketing, and customer services
  • Choose the best locations for your business


Nokia Cognitive Analytics for Crowd Insight gives you an accurate, up-to-date view of the movement patterns of people who mean the most to your business. Through self-service and customized reports, it provides instant access to real-world data that can help you make smart decisions and unlock new revenue.