Nokia Crowd Analytics for retail
Maximize your business potential by understanding who visits or passes by your stores and where they go next. With Nokia Crowd Analytics, you get insights that help you deliver better targeted marketing programs, pricing and promotions.
Nokia Crowd Analytics provides facts that let you answer questions that are essential to your retail business:
- What are the movement patterns of people in my area?
- What other retail outlets do my shoppers visit?
- How is my retail outlet performing relative to its potential?
- Which area or mall should I target next?
Get actionable insights from our self-service reports
Trade area analytics report
Understand your retail trade area by learning in what areas prospective customers live, work and go most frequently.
Store performance report
Improve store performance by quantifying market potential.
Secondary location report
Analyze the other locations visited by your shoppers and determine the best way to reach them.
Site analytics report
Make site selection decisions based on a deep understanding of populations around potential locations.