Optical network arms WLCOM to win Mexican enterprise customers
Cost, reliability and system flexibility were the key criteria for WLCOM when choosing an optical transport network to help it conquer the enterprise market and become “a carrier of carriers” in Mexico.
As a newcomer to the Mexican market WLCOM does not want to challenge the dominant incumbent providers, but instead wants to provide competitivelypriced, high-quality network capacity to enterprise customers and other carriers who are facing capacity bottlenecks as demand rises. The price of a megabit of capacity in the US is ten times lower than in Mexico City, and that’s where WLCOM sees its opportunity.
“Having someone local who understands and knows how to overcome local challenges is one of the keys to success. Without the local channel partner we would have had to be a lot more hands-on, but in fact we only needed one supervisor and everything else was conducted by INDSA.”
Eduardo García, COO, WLCOM
The company wanted a long-distance optical network that would be quick to roll-out, offer best-in-class reliability, the lowest possible operating costs and be easy to scale up as the business grows. “We are a flexible and dynamic operator with few employees,” says Eduardo García, Chief Operating Officer, WLCOM. “We need remote provisioning capabilities and the ability to manage the network down to element level from our network operating center in Mexico City.”
WLCOM therefore chose a DWDM solution from Nokia Siemens Networks, which was supplied via local channel partner, INDSA. Both partners played a crucial role in WLCOM’s choice.
Only Nokia Siemens Networks was able to meet the short timetable that WLCOM wanted to adhere to in order to start its operations. Competing vendors from China with long delivery and shipping lines proved to be too slow for WLCOM’s schedule.
- To enter a highly competitive market providing transport to enterprise customers and other carriers
- To compete on price by minimizing operational costs
- To compete on quality and network reliability
- To minimize the cost of expanding the network capacity and offering new services in future
Local know-how is critical
“The quality of the equipment is paramount and a key decider for us. We’re familiar with the high performance of the Nokia Siemens Networks equipment,” says Eduardo García. “Although it’s too early to talk about technical performance results for the network, I can say that what we have seen so far meets and exceeds our expectations.
“Having INDSA as a channel partner has also been crucial to the success of the implementation because their local knowledge. You can try to bring in experts from another country but Mexico is not an easy country to work in.”
- The DWDM network roll-out from Nokia Siemens Networks and INDSA connects enterprises that contribute about 70% of the Mexican economy
- Compact, flexible equipment, low power consumption and remote provisioning and network management all combine to keep operational costs down
- The Nokia Siemens Networks DWDM platform offers proven reliability
- Remote software deployment means that future upgrades can be implemented with minimal hardware changes and site visits
Expanding the business
With the Nokia Siemens Networks DWDM solution, WLCOM can initially offer 17, 10G channels and 10, 2.5G channels over each fiber, but it can be remotely upgraded using software to offer 40G as the business grows. Services will kick-off with Internet access, but WLCOM expects to add LAN-to-LAN, virtual private networks (VPN) and VLAN in the near future. Further down the line, the company is aiming to provide a triple-play of voice and TV services after the first year of operation.
The current implementation was achieved on time and on budget. It covers 15 cities and connects enterprises that make up nearly 70% of the Mexican economy, and WLCOM expects to extend the coverage further in future.
- Rapid roll-out means WLCOM is ready to compete throughout the most economically important regions of the Mexican market
- Low operational costs will enable WLCOM to beat existing providers on price
- Well-proven, high-quality equipment and efficient remote network management will deliver best-in-class network reliability and quality for business-critical applications
- The Nokia Siemens Networks DWDM platform offers the ability to upgrade to 40G by deploying new software remotely
Indsa is a telecom solutions integrator targeting the Mexican market, where it offers wide coverage and large experience with transmission solutions for important market segments such as oil companies, airports and others. Indsa was founded 1998 and since then focuses in providing customers with state of the art telecom solutions with local added value.