leo™ lays out aggressive expansion plan in Namibia
Windhoek, Namibia – November 9, 2009
Operator, previously known as Cell One, selects Nokia Siemens Networks to enable new services
Mobile operator leo™, a subsidiary of the Orascom Telecom company Telecel Globe Limited, is upgrading its mobile services to exploit the huge potential for growth in Namibia. The company has selected Nokia Siemens Networks to expand its pre-paid capability and to extend 2G and 3G network coverage to reach the majority of the country’s population. This investment will allow for the faster launch of innovative services to generate new sources of revenue, retaining ad attracting new services.
leo™ is the new brand for all Telecel Globe subsidiaries. Namibia was the first to adopt the new brand, which is intended to be shared among all Telecel Globe subsidiaries in Namibia, Zimbabwe, Central African Republic and Burundi.
“In keeping with our brand values, we are committed to delivering the best for our customers. The expansion of the network and upgrade of our charging solution is therefore testimony to our brand promise,” said Soban Pasha, chief executive officer, leo™.
“As mobile phone use in Namibia increases, subscriber demand for new services and experiences is also on the rise. People are looking for greater flexibility and innovative applications,” said Pasha. “We opted for Nokia Siemens Networks because they are a trusted partner and their charging solution enables us to quickly launch attractive promotions and marketing campaigns that attract new customers and create loyalty among existing customers - thereby encouraging mobile use.”
Nokia Siemens Networks is implementing the latest releases of charge@once select and charge@once mediate software to enable leo™ to differentiate itself from the competition through innovative targeted services and marketing campaigns. In addition the Nokia Siemens Networks Services team services team is responsible for timely network implementation, project management, and maintenance services to ensure fast time-to-market and maintain leo™’s high standard of network quality.
The 2G and 3G network coverage expansion is undertaken using Nokia Siemens Networks’ award-winning Flexi Base Station, which enables faster roll out and helps leo™ reduce its overall power consumption and operational costs. Nokia Siemens Networks is also expanding leo™’s mobile softswitching core network and providing a subscriber data management solution. The leo™ network is monitored, managed and optimized by the NetAct network management system.
“Over the last few years, Namibia has seen rapid growth of its mobile telephone subscriber base, and leo™ is credited with driving a significant share of that growth. As is the case with most developing countries however, service providers in Namibia face the twin challenges of increased competition and reduced ARPUs,” said Dirk Lewandowski, head of customer business team for Nokia Siemens Networks. “This creates pressure to generate new revenue streams through targeted service offerings. The key is identifying which services will work, delivering them to customers, and ensuring that service providers monetize the opportunity effectively. Our solutions are helping operators across the world address exactly these kinds of needs.”
About Telecel Globe:
Telecel Globe Limited is an international telecommunications company operating GSM networks in Namibia, Burundi, Zimbabwe, and the Central African Republic, with plans to expand further in Africa, Eastern Europe, the CIS and Asia. Telecel Globe Limited is a wholly-owned subsidiary of Orascom Telecom.
About Orascom Telecom Holding (OTH):
Orascom Telecom is a leading international telecommunications company operating GSM networks in high-growth markets in the Middle East, Africa and Asia, having a total population under license of approximately 510 million with an average mobile telephony penetration of approximately 45% as of June 30th, 2009. Orascom Telecom operates GSM networks in Algeria ("OTA"), Pakistan ("Mobilink"), Egypt ("Mobinil"), Tunisia ("Tunisiana"), Bangladesh ("banglalink"), and North Korea (“Koryolink”). OTH has an indirect equity ownership in Globalive Wireless which has been granted a spectrum license in Canada. Orascom Telecom had over 84 million subscribers as of June 30th, 2009. Orascom Telecom is traded on the Cairo & Alexandria Stock Exchange under the symbol (ORTE.CA, ORAT EY), and on the London Stock Exchange its GDR is traded under the symbol (ORTEq.L, OTLD LI). For more information, please visit www.orascomtelecom.com
leo™ is a global trademark of Telecel Globe Ltd and will be the new trademark of Powercom (Pty) Ltd. in Namibia.
About Powercom (Pty) Ltd:
Powercom (Pty) Ltd, trade name leo™, a Namibian cellular communications company and the second mobile operator in Namibia, launched its operation in Namibia on March 16th 2007. It is a subsidiary of Telecel Globe, which in turn is wholly owned by Orascom Telecom Holding (OTH). leo™ has a quality ‘state of the art’ mobile network capable of delivering next generation services. The network is equipped with EDGE/3G and HSDPA functionalities and offers coverage in all 13 regions of Namibia.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com
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Nokia Siemens Networks
Communications, Middle East and Africa
Mobile: +971 50 450 8559
E-mail: nada [dot] chammas [at] nsn [dot] com
Powercom (Pty) Ltd, ( leo™)
E-mail: rejoice [dot] itembu [at] leo [dot] na
Mobile: +264 85 510 290
Telecel Globe LTD
E-mail: riham [dot] reda [at] telecelglobe [dot] com
Mobile: +20 18 16 22 733